Marks And Spencer Jobs – Brand Marketing Manager 12 month FTC

Job Summery:

Every day we engage with our customers through inspiring, impactful marketing. From show-stopping, above-the-line campaigns to the simplest POS designs in store, every step of the customer journey is crafted by our standout teams to build the very best experience, at every touchpoint. We explore the data and learn from our successes – constantly driving our Clothing & Home category to be the market leader.

Main Roles:

• A generous Defined Contribution Pension Scheme and Life Assurance.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.

Skills and Education:

• Support Head of Marketing to develop and execute comprehensive brand strategies and creative briefs that resonate deeply with target audiences and carve out Marks & Spencer’s distinct position in the competitive retail landscape. Work closely with the insights team to conduct thorough market research, consumer insights analysis, and competitor assessments to inform the strategic direction of various campaigns and activations.
• Holistic Campaign Management: Lead the conceptualisation and execution of integrated marketing campaigns across diverse channels including in-store, digital platforms, social media, print, events, TV and VOD etc.
• Lead, inform, motivate, and align project teams (including creative inhouse team, agencies or hybrid) to deliver on brief goals and create compelling campaign assets (including visual content, copywriting, and multimedia materials) and customer journeys that deeply resonate with target consumers, strengthening Marks & Spencer’s C&H brand identity.
• Foster seamless collaboration with internal stakeholders spanning product development, sales, and retail operations to ensure campaign alignment with overarching business goals. Ensure the global campaign/project strategy is communicated to and implemented by the centralised International marketing team, enabling local partners to deliver with impact in their market.
• Partnerships and Collaborations: Cultivate strategic partnerships and collaborations with talent and/or fellow brands to amplify Marks & Spencer’s brand reach and cultural relevance. Support in the negotiation of partnership agreements and adeptly manage relationships to extract maximum mutual benefits and brand exposure.
• Robust Brand Performance Analysis: Rigorously track and analyse brand performance metrics via timely PIRs, encompassing brand awareness, sentiment, and perception, to gauge the efficacy of marketing activity. Deliver comprehensive reporting and actionable insights to internal stakeholders including senior management and agency partners, highlighting brand performance, prevailing trends, and growth opportunities.